Deutsche Telekom, T-Gallery
Creative Director at the T-Gallery Lab. Creating prototypes including Smart Home, Connected real estate, Smart Grid, Cybersecurity, and Connectivity.
Client Deutsche Telekom
Title Creative Director
Period April-2013 - May-2014
T-Gallery - Real Estate AI service, Harbour Isle.
Brief
Elevate Real estate services utilizing AI.
Role
Concept and Creative Direction.
Result
Interactive user journey implemented in the T-Gallery.
Background
The T-Gallery needs a use case that includes rich communication, as well updates to reflect the CCX and VD+
Target audience
All visitors of the T-Gallery and steer-co plus any potential service partners
B2B Benefit
Personal video greeting
Information and marketing channel
Customized greetings
Context
Simplify a complex service by combining video voicemail,
Calendar, Map, Augmented reality, saving comparison,
Smart recommendations for partners
End-to-end benefit
Make services simple
Make services more accurate
Make services more personal
Business/Convergence
Contextual Customer experience
Complete Smart Home integration
Video voice mail
Amazon integrated after buy
Provide Service touch-points
B2B
M2M communication
Deutsche Telekom Drivers
Environment Context and Emotion
T-Gallery - Connected Kitchen
Brief
Improve kitchen experience, through connectivity.
Role
Concept and Creative Direction.
Result
Product showcase implemented in the T-Gallery for relevant stakeholders.
T-Gallery - Contextual workspace
Brief
Create a meeting envirenmenet that fully adapts contextually.
Role
Concept and Creative Direction.
Result
Product showcase implemented in the T-Gallery for relevant stakeholders.
T-Gallery - Cybersecurity
Brief
Humanize DT Cybersecurity.
Role
Concept development and Art Direction.
Result
Product showcase implemented in the T-Gallery for relevant stakeholders.
