UNIYOGA for UNIQLO

Written By Lasse Kusk

UNIYOGA is a concept, pitched to UNIQLO by Kusk Studio 2016. A brand communication activity for UNIQLO. with seamlessly integrated e-commerce. Offering online Yoga to all for everyone to improve health release stress and get fit. The concept embraces UNIQLO's mission statement and activewear line, Airism for it"s global market.

Brand Uniqlo
Brief Pitch
Role Concept, design, Photography

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Concept Kusk Studio
Creative Director Lasse Kusk
Design assistant Kamilla Prange
Photographer Lasse Kusk
Video Lasse Kusk
Producer Jin Su
Yoga Instructor Akiko Ishii
Hair Make-Up Rina Inata
Music Jesus Salinas
Location Flowartsyoga

Consultant GAS AS I/F
Yoga Consultant Kamilla Prange
Concept Consultant Bo Virkelyst
Concept Consultant Lars Hornbeck C

Concept pitched to Uniqlo’s Creative Director John C. Jay on October 5th 2016, Tokyo © All rights reserved Kusk Studio

Lasse Kusk https://www.kusk.de
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